Build the U.S. market before you build the U.S. team.
Applied Field Solutions helps agricultural and industrial manufacturers map opportunities, identify OEM and distribution targets, prioritize trade shows, win early customers, and build the commercial systems needed to scale.
- Map Segments, regions, competitors, named accounts
- Target OEMs, distributors, and end users worth pursuing
- Reach Trade shows, outreach, and field visits that fit the buyer
- Win Specification, trials, quoting, and first orders
- Systemize Onboarding, SOPs, training, and reporting
- Hand over A defensible position a permanent team can run
Most manufacturers entering North America hire before they know what they are hiring for. A country manager is asked to define the market, find the channel, choose the shows, and hit a number in the same year. Applied Field Solutions does the commercial work first, so the eventual hire inherits a mapped market, a named pipeline, and a channel that is already selling.
Who we work with
Three situations, all involving physical products sold into agriculture, construction, or industrial operations.
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International manufacturers entering North America
Established equipment, component, and systems manufacturers with a proven product at home and no commercial footprint here yet, or a footprint that has stalled. North America here means the United States and Canada, with Mexico considered case by case.
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U.S. manufacturers opening a new front
Domestic manufacturers launching a product line, adding a channel, or moving into a segment where their existing sales structure does not reach.
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Early-stage physical-product companies
A small number of pre-scale hardware companies working with AFS under a launch partnership, where commercial capability is the constraint rather than the product.
Launch partnerships
What we do
Engagements combine research and execution. The same person who maps the market makes the calls, works the booth, and writes the process documentation.
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U.S. and North American market-entry planning
A written entry plan covering segment priority, pricing position, channel structure, compliance questions to resolve, and the order in which to spend.
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Market, competitor, and target-account mapping
Named accounts, dealer groups, OEMs, and competitors mapped by region, crop or process, purchase behaviour, and existing supplier relationships.
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OEM and distributor development
Identifying, qualifying, approaching, and signing the channel partners who can actually sell and support your product in their territory.
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Trade-show selection, planning, and ROI analysis
Which shows to attend, what to bring, who to meet, what the booth has to prove, and what the result was measured against pipeline rather than badge scans.
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Fractional commercial leadership
A senior commercial operator carrying your North American number part-time, before the volume justifies a full-time hire.
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Technical sales and applications support
Specification work, sizing, application fit, field trials, and the engineering conversations that decide whether an equipment sale progresses.
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Dealer onboarding, sales processes, SOPs, training, and documentation
The operating material a channel needs: onboarding steps, quoting rules, warranty and parts process, training sessions, and written procedures.
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Product launch and commercialization support
Launch sequencing for a new product or segment: pricing, positioning, early reference accounts, field validation, and the handover to a permanent team.
How an engagement runs
Scope varies, but the order rarely does. Each phase produces a written deliverable you keep, whether or not the work continues.
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Market assessment
Segment sizing from published and field sources, competitor positioning, pricing reality, regulatory and compliance questions to resolve, and a first view of where demand is reachable. Delivered as a written assessment with the assumptions stated.
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Target and channel map
Named OEMs, distributors, dealer groups, and end users, ranked by fit and reachability, with the existing supplier relationships and territory conflicts noted.
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Field validation
Direct conversations with prospective partners and end users to test the pricing, the application fit, and the support expectations before you commit to a structure.
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Commercial execution
Outreach, meetings, quotes, trials, trade-show presence, and partner negotiation, carried out in your name with your pricing and your approval.
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Systems and handover
Dealer onboarding steps, quoting and warranty process, training material, CRM structure, and reporting, documented so a permanent hire can take it over.
Who you'll be working with
Stewart M. Bell, M.S.
Founder and Principal
Applied Field Solutions is led by Stewart M. Bell, whose background is in applications engineering, technical sales, and market development for agricultural and industrial equipment across the United States and Canada.
Engagements are run by the principal rather than staffed out, which limits how many clients can be taken on at once and keeps the person who wrote the plan in the room when it is executed.
Markets
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Agriculture
Equipment, implements, components, precision and controls, post-harvest and processing, and inputs sold through dealer networks, OEM programs, and direct technical sales.
Agricultural markets -
Industrial markets
Capital equipment, material handling, construction and site machinery, fluid and power systems, and industrial components sold to OEMs, integrators, and operators.
Industrial markets
Discuss your market
Tell us what you make, where you sell it today, and what has already been tried in North America. The first conversation is a working one: what the market looks like, what the realistic entry path is, and whether AFS is the right fit.