Capability
Equipment is sold in the specification conversation.
Applications work, sizing and fit, field trials, and quoting, carried out by someone who can hold an engineering conversation and a commercial one in the same meeting.
Two ways this is used
The first is applications support: your product is in front of a buyer, and progress depends on whether the sizing, the interface, the duty cycle, the throughput, or the service interval holds up under questioning. That conversation cannot be delegated to a generalist agent, and flying an engineer in from a different time zone for each one is slow and expensive.
The second is fractional commercial leadership: AFS carries the North American commercial responsibility part-time. Pipeline, forecast, pricing decisions within agreed limits, channel management, and reporting into your management team, at a cost and commitment that fits a market not yet generating volume.
Technical sales and applications support
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Specification and sizing
Matching product configuration to the customer application, with the trade-offs stated plainly.
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Application fit assessment
Honest assessment of where the product suits the operation and where it does not, before a trial is committed.
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Field trials and demonstrations
Trial design, site selection, protocol, measurement, and written results both sides accept.
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Quoting and configuration
Configuration rules, quotation preparation, and options handling that a dealer can repeat without escalation.
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Engineering liaison
Carrying customer requirements back to your engineering team in a form they can act on, and returning with an answer.
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Objection and competitive handling
Documented responses to the technical objections that recur, so your dealers and staff answer them consistently.
Areas of technical depth
Where the applications work is strongest. Outside these areas the same commercial approach applies, but the technical detail is carried by your engineering team rather than by AFS.
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Precision application systems
Rate control, section control, nozzle selection and spacing, boom plumbing, and the trade-offs between pressure-based and PWM-based control on a working machine.
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PWM nozzle control
Duty cycle and frequency behaviour, pressure and droplet-size consequences, turn compensation, and where PWM earns its cost against a conventional rate controller.
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Fluid-system design
Pump selection and sizing, line and fitting losses, filtration, agitation, plumbing layout, and diagnosing a system that will not hold rate across its working range.
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Flow and pressure instrumentation
Flowmeter selection and placement, pressure sensor specification, calibration procedure, and the measurement errors that produce disputes about application accuracy.
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Hydraulic and electrical systems
Machine hydraulics, electrical loads and protection, harness and connector specification, and the integration questions that arise when adding equipment to an existing machine.
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CAN-based controls and ISOBUS
CAN bus architecture, controller integration, and ISOBUS compatibility questions, including what a claim of ISOBUS compatibility does and does not commit you to.
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Prototype fabrication and field testing
Demonstration and test machine builds, trial protocol design, instrumentation of a test, measurement, and written results that both parties accept.
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CAD and technical documentation
System layouts, wiring concepts, component selection, and the drawings, datasheets, and installation documentation a dealer or OEM engineer needs to specify a product.
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Remote sensing and automated systems
Sensor-driven and variable-rate systems, data collection and interpretation, and realistic assessment of what an automated system will deliver in a working operation.
Fractional commercial leadership
A senior commercial operator working on your business a defined number of days per month, with a scope and a number agreed in advance. Useful when the market is real but not yet large enough to justify a full-time country manager, and when hiring one prematurely creates a fixed cost against an unproven revenue line.
The arrangement is designed to end. The objective is a mapped market, an active pipeline, a functioning channel, and documented systems that a permanent hire can take over, with AFS available for a defined handover period.
Common questions
How much time does a fractional arrangement involve?
It is set case by case and written into the agreement, with more time during trade-show periods or an active launch than in a steady month. The commitment is reviewed at agreed intervals rather than left open-ended.
Do you sign contracts on our behalf?
No. AFS works within a written authority you define. Pricing outside agreed limits, contracts, and partner agreements are approved and signed by you.
Can you work alongside an existing sales team?
Yes. In domestic engagements AFS often supports an existing team on a specific segment or channel rather than replacing any part of it.